Portfolio · Anna Guerrini

UX/UI designer specialised in designing digital intuition

View selected work More about me
psychology + pixels, basically
A taste of the work
AI Storyteller — mobile app screens on a dark espresso background.

AI Storyteller Interface

B2B · Mobile · AI · Fintech
Pulse Design System — the 'Welcome to Pulse' landing page.

Pulse Design System

Design system · AI · B2C

Design philosophy

How I think
01

Brain-Led Design

Interfaces shaped by how the brain actually processes information — not just how things look.

02

Measurable Impact

Design decisions backed by data, validated through outcomes — empowered and catalyzed by AI.

03

Components as Ecosystems

Every component is built to be reusable, scalable, and part of a living system — not a one-off visual element.

From the writing desk

All writing →
Latest essay · July 2026 · 6 min read

Nobody Designs the Death of a Product

TV Time died and took ten years of comments with it. What the scramble to replace it taught me about offboarding, consolidation, and whether we're designing better products or just nicer coffins.

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I measure the success of my work by what users never notice. If they accomplish their goal without thinking about the interface, I've done my job.

— Anna, probably over coffee